Interesting Insights from 5 Million E-Mails

Interesting Insights from 5 Million E-Mails

Baydin, the makers of an email plugin Boomerang, recently analyzed over 5 million emails that were sent and received by Boomerang’s users.

Out of the 147 messages the average email user receives every day, only 12 require “substantial work.” Those 12 messages which require “substantial work” take up approximately 90 minutes per day!

Most people think others read a majority of their email messages around 9AM, however people say they want to read their emails between 5-6AM. You are more likely to get a reply if you send non-marketing emails either before work or during lunch. If you are sending marketing emails, the recommended time to send those is at 6AM.

To grab someone’s attention and increase the probability of a response:


  • Apply
  • Opportunity
  • Demo
  • Connect
  • Payments
  • Conference
  • Cancellation


  • Confirm
  • Join
  • Assistance
  • Speaker
  • Press
  • Social
  • Invite

Baydin’s findings were summarized in an easy to understand infographic on popular digital media website Mashable. While not all of us get 147 emails a day or prefer to read our messages at 6AM, the insights are still very interesting!




About the Author-

Matt Hyatt is the Founder and CEO of Rocket IT, the IT department for all kinds of organizations around Gwinnett. His award-winning firm provides both the strategy and support needed to help businesses thrive.

Matt currently serves on the Executive Board of the Gwinnett County Chamber of Commerce as the Vice Chair of Entrepreneurship & Small Business, is an active supporter of Gwinnett County Public Schools, and is a member of several peer groups (like Entrepreneurs’ Organization) in addition to cofounding two of his own. In 2014, Matt was awarded the Pinnacle Small Business Person of the Year. 

Outside of work, Matt enjoys spending time with his wife, Maureen, and their two teenage children pursuing their shared passions for photography, travel, and food. He also regularly runs with a team in ultra-long distance relay races.